Cruelty-Free Skincare Is easy, Sweet Cheeks, Just Look for The Leaping Bunny Logo!
Today, we know the effectiveness of animal testing is limited - not to mention-inhumane. With so many valid alternatives available, leading cosmetic companies are changing the way government agencies approve products for market. A simple way to find out who is putting animals first is to check out brands on the Leaping Bunny Certified list.
What Is Leaping Bunny Certification?
The bunny logo, valid in North America and Europe, certifies:
- the brand in its totality is cruelty free;
- the ingredients were not tested on animals; and
- the finished product was not tested on animals
What Were They Thinking?
Back in the late ‘90s, cruelty-free products were becoming more popular, but companies were making up their own definitions . Some had even begun designing their own bunny logos, abiding by their own definitions of 'animal-friendly' without the participation of animal protection groups.
Because the FDA had not approved a legal definition of cruelty-free products, animal advocates came together to define and help consumers find cruelty-free beauty. These early animal advocates pioneered the Coalition for Consumer Information in Cosmetics (CCIC) and the European Coalition to End Animal Experiments. Some of the protection groups include The Humane Society of Canada, The Humane Society of the United States, Doris Day Animal League, the National Anti-Vivisection Society, the New England Anti-Vivisection Society and Beauty Without Cruelty.
Can You Imagine?
While it's important to know the types of tests performed on animals, it’s so upsetting that we’ll let you Google the deets. Let’s just say they include acute toxicity testing, eye and skin irritation testing, skin sensitivity testing, carcinogenicity testing and re-productivity and developmental toxicity testing. So messed up, right?
Shop compassionately, download the Leaping Bunny’s Cruelty-Free app. It’s free! Search by product type or company name OR scan a product's UPC code.